Saving the Corporate Soul--And (Who Knows?) Maybe Your Own: Eight Principles for Creating and Preserving Integrity and Profitability Without Selling O

Every day the media reports on the latest corporation guilty of financial misconduct and public deception. Insider trading, fraudulent accounting, outlandish executive pay and perks-- a steady stream of scandals scars the business landscape. But the corporate crisis is as much spiritual as it is financial. More than ever, the time is ripe for Saving the Corporate Soul. In this hard-hitting, thought-provoking book, David Batstone shows that a corporation has the potential to act with soul when it aligns its missions with the values of its workers and puts its resources at the service of the people it employs and the public it serves. He offers companies and their employees eight sound principles for "doing the right thing" and-- citing examples from firms like Timberland, General Motors, Clif Bar, and BP-- offers evidence that principled companies will excel financially over the long haul.

Author: David B. Batstone, Batstone
Publisher: John Wiley & Sons
Published: 01/06/2011
Pages: 250
Binding Type: Paperback
Weight: 0.92lbs
Size: 9.00h x 6.00w x 0.64d
ISBN13: 9781118044056
ISBN10: 1118044053
BISAC Categories:
- Business & Economics | Leadership
- Business & Economics | Development | Sustainable Development
- Business & Economics | Entrepreneurship

About the Author
David Batstone was a founding editor of Business 2.0 magazine and a contributor to The New York Times, Wired, the Chicago Tribune, Spin, and the San Francisco Chronicle. He is the recipient of two national journalist awards and was named the National Endowment for the Humanities Chair at the University of San Francisco for his work in technology and ethics. Batstone is also the executive editor of Sojourners magazine, the leading voice at the crossroads of politics, business, spirituality, and culture. Gifted as an entrepreneur, Batstone plays an executive role in a niche investment bank operating internationally in the entertainment and technology industries. During the 1980s, he founded and directed a nongovernmental agency dedicated to economic and human rights in Latin America.