Taming the Mouse: How a Small Hong Kong Theme Park Came to Dominate Disney

IN NOVEMBER 1999, Hong Kong signed a US$3.2 billion deal with The Walt Disney Company to create China's first Disney resort. Six years later, when Hong Kong Disneyland opened to the public in a flurry of excitement, the impact on Ocean Park was an afterthought. But instead of withering and closing, as most observers expected, Ocean Park grew into an internationally acclaimed attraction that beat Disney - every year for a decade - in attendance, profitability, creativity and community engagement. Taming the Mouse details the 10 principles that lead Ocean Park Hong Kong to transform its business and, in the face of what seemed insurmountable odds, overtake one of the world's most beloved brands.

Author: Tom Mehrmann, Michael Switow
Publisher: Switow Media
Published: 10/23/2018
Pages: 278
Binding Type: Paperback
Weight: 0.83lbs
Size: 9.00h x 6.00w x 0.58d
ISBN13: 9789811189814
ISBN10: 9811189811
BISAC Categories:
- Business & Economics | Advertising & Promotion
- Business & Economics | Development | Business Development
- Business & Economics | Entrepreneurship

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